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The seemingly run-away prices of prescription drugs are putting great financial pressure on the American families everywhere. The cost of Rx drugs is rising faster than virtually any other health care related cost. You feel the sticker shock not only because of the rising cost, but also because your insurance is paying for less and less of the cost. In addition, according to eMedicalNews cash-strapped employers are cutting back on employee’s and retiree’s health benefits, leaving folks of all ages searching for more affordable prescription drug coverage.The seemingly run-away prices of prescription drugs are putting great financial pressure on the American families everywhere. The cost of Rx drugs is rising faster than virtually any other health care related cost. You feel the sticker shock not only because of the rising cost, but also because your insurance is paying for less and less of the cost. In addition, according to eMedicalNews cash-strapped employers are cutting back on employee’s and retiree’s health benefits, leaving folks of all ages searching for more affordable prescription drug coverage.